Scottsdale, Ariz. (December 11, 2023) – The Troon Partners Network, a division of Troon®, the leader in providing golf and club-related hospitality services, has announced that Cincoro Tequila (, an award-winning family of luxury tequilas, has been named a Presenting Partner of the 2023 Troon Challenge National Finals, scheduled to be held at Indian Wells Golf Resort, December 15-17, 2023.

View of Indian Wells Golf Course including mountains and trees in the backgroundNow in its 21st year, the Troon Challenge is Troon’s largest amateur golf event open to men and women golfers across the United States. Regional qualifying for the Troon Challenge took place from May through October at 34 facilities in 11 different states with more than 1,500 golfers competing in the modified two-person best ball format. Winners of the regional qualifiers (low gross and low net) received invitations to the National Finals. In total, 68 two-person teams representing nine states will compete in the National Finals with the goal of bringing home the Troon Challenge Championship.

Highlighting the partnership, Cincoro Tequila will have a significant on-site presence on the course to activate its brand at the National Finals. Attendees will have the opportunity to indulge in refreshing cocktails while at the course. Additionally, Cincoro will leverage all of Troon’s marketing channels, including access to the high impact Troon e-mail database.

“We are thrilled to announce Cincoro Tequila as a Presenting Partner of the 2023 Troon Challenge National Finals at Indian Wells Golf Resort,” said Ryan Pensy, Vice President, Strategic Partnerships, Troon Partners Network. “Cincoro is one of the hottest tequila brands on the market, and we believe the golfers participating in The Troon Challenge, as well as across our mass consumer network at Troon, will have great interest in their Tequila.”

Cincoro Tequila was launched in 2019 by five NBA legends including Jeanie Buss of the Los Angeles Lakers, Wes Edens of the Milwaukee Bucks, Emilia Fazzalari and Wyc Grousbeck of the Boston Celtics, and Michael Jordan. In under four years, Cincoro has won over 28 awards in accredited spirits competitions and is continuing to create the gold standard for greatness in tequila.

The creation of all Cincoro expressions begins with the harvesting of agave plants, at least six years of age, from the most rugged terrain in both the highland and lowland regions of Jalisco, Mexico to create an exceptional blend. Cincoro Tequilas are artfully crafted in small batches to be incredibly smooth on the palate, rich, and absolutely delicious. Most recently, the brand launched its first artist limited-edition collaboration in partnership with renowned visual artist, Joshua Vides, which is now available for pre-order at

“As we delve deeper into the world of golf, we’re excited to partner with legacy tournaments and organizations like the Troon Challenge,” said Jeff Agdern, CEO and President at Cincoro Tequila. “We’re looking forward to providing Cincoro aficionados and newcomers alike an opportunity to enjoy our delicious tequila on and off the course.”

Cincoro joins a stable of companies and brands that partner with Troon through the Troon Partners Network (TPN). Today, Troon remains the world leader in providing first-class golf, lifestyle and hospitality marketing that centers on premier B-to-B and B-to-C experiences designed to engage customers and clients, while connecting directly with an unmatched global audience. Born off 30 years of golf and club industry excellence, the World of Troon enables strategic partners to direct market to dedicated consumer audiences and optimize exposure and reach through a selection of assets, ranging from sponsorships to special events and wide-reaching digital vehicles that are custom designed to meet partner goals and objectives.

From a marketing standpoint, TPN’s wealth of media assets, multi-platform promotional vehicles, and a line-up of unique consumer programs, allow for the development of custom marketing solutions that meet every partner’s desired strategy. Equally impressive, through its world-renowned portfolio of managed golf courses, TPN provides partners with best-in-class golf playing experiences where they can entertain clients and customers, while receiving the most memorable lifestyle and hospitality experiences. Companies and brands interested in learning more about Troon global marketing programs, can visit

About Troon
Headquartered in Scottsdale, Ariz., Troon is the world’s largest golf and golf-related hospitality management company providing services at 825-plus locations, including 825-plus 18-hole equivalent golf courses around the globe. In addition to golf, Troon specializes in homeowner association management, private residence clubs, estate management and associated hospitality venues. Troon’s award-winning food and beverage division operates and manages 600-plus food and beverage operations located at golf resorts, private clubs, daily fee golf courses and recreational facilities. With properties located in 45-plus states and 30-plus countries, Troon’s family of brands includes Troon Golf, Troon Privé, Troon International, Indigo Sports, CADDIEMASTER, ClubUp, Cliff Drysdale Tennis, Peter Burwash International, True Club Solutions, RealFood Hospitality, Strategy and Design, Casa Verde Golf and ICON Management. For additional news and information, visit, or connect with Troon on Facebook, Twitter, Instagram, Troon Chronicles, Press Room, and via The Turn Podcast.

About Cincoro
In July 2016, five friendly competitors met for dinner and bonded over their shared passion for tequila. After many more adventures together, this group of five founding partners set out with one mission: to create the finest tequila anyone has ever tasted. Cincoro Tequila is uniquely made with 100% Weber Blue agave from private farms in both the highland and lowland regions of Jalisco, Mexico. The agave is hand-selected and slow-cooked in a small batch process, distilling the highland and lowland tequilas separately, before blending them together to create the Cincoro signature taste profile. This is the heart of Cincoro: a naturally rich and delicious family of tequilas that are smooth on the palate with a complex, long finish. Cincoro Tequila is a taste experience unlike any other, created to be sipped neat, but also to elevate cocktails. For more information about Cincoro, please visit and @Cincoro. The Cincoro family portfolio offers five luxurious tequila expressions with SRP per 750mL bottle starting at $89.99 for Blanco, $109.99 for Reposado, $149.99 for Añejo, $349.99 for Gold, and $1,699.99 for Extra Añejo.

Media Contact:
Rob Myers
[email protected]