Concierge Marketing Services – True Club Solutions

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Let True Club Solutions provide “Concierge Marketing Services.” Our hospitality centric team of marketing, digital, public relations professionals will help you create unique strategies, tactical plans and ultimately execute your with precision – driving results and revenues. Our goals are your goals – whether it is to drive visitation to your destination, engage/attract qualified community/real estate prospects or build your brand/audience, we have a tailored custom approach that delivers proven results.

Services Include:

Facilitate collaborative development of strategic marketing plans

Workshops to define the unique differentiator – Why, How, What
Define the brand and qualified target audience – Identify/obtain/develop data
Develop personas and key messaging, by target
Define goals (sales, revenues, brand awareness, leads – real estate/club)

Ongoing Execution/Implementation of comprehensive tactical sales, advertising, public relations plans:

Creation of weekly editorial calendar by target/topic/medium
Development of targeted media distribution list to include (but not be limited to) regional, national, global news outlets and Troon distribution partners
Public relations/media communications (such as news releases, direct pitches, facilitation of FAM trips related to lifestyle and golf); includes copywriting, media distribution/pitches
Blogging/Blog posts – includes copywriting and posting
Awards, rankings, and ratings strategy

Planning/Execution of Multi-Media Campaigns

Print/digital media in lifestyle, golf, industry centric publications
Direct mail 2.0 – Traditional postcard with trackable phone number/URL and retargeted online display ads
Online text and display pay-per-click ads, utilizing geo-fencing and retargeting.
Social media strategy/management/advertising
Outreach to targeted bloggers and podcasters
Video strategy, copywriting, editing and development
Participation in targeted/qualified referral campaigns
All media/vendor research, negotiation, buying/tracking, graphic design, and copywriting necessary for final approved campaign

Digital/Web/Social

Website creation, content creation
SEM, Retargeting Strategy
Social Media (Facebook, Instagram, YouTube) – Design campaign and facilitate execution

Public Relations Services

Develop/execution of communications plan
Press release, media release, media pitch planning and execution
Fam trip planning and execution
Award/accolade nomination/recruitment
Weekly media press clips reporting (detailing outlet, link, and reach)

More TCS Services

The service experience extended to members and guests is paramount to the long-term growth and sustainability of any business – and many times it can be delivered at no additional cost. TCS evaluates the customer experience through property audits, surveys and benchmark analyses.

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TCS performs a full audit and evaluation of our clients’ current sales, marketing and communication tools and processes. TCS then combines the results of this audit with our proven sales and marketing strategies to develop a successful game plan moving forward.

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TCS facilitates the work that helps to reveal the "why" behind what makes a club unique in its market. All to often, a club simply sells features that are directly comparable to their competition. With a definitive "why" in hand, TCS will recommend the best messaging and mediums to communicate your story to members, guests, and prospects.

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Powered by the agronomic excellence of Troon, TCS has proven that quality turf conditions can be obtained in an efficient manner. Our team is fluent in the language of agronomy and will provide the objective information necessary for Boards and Owners to make informed decisions concerning course conditions, capital improvements and the large scale expenses that affect their golf courses.

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Does the retail operation at your club feel like a vibrant representation of the facility or merely a dated afterthought? Most clubs no longer make retail a priority because many times they are ill-equipped to make it anything more than a necessity of the overall operation.

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It’s not just about golf anymore… the best memories are made with good friends over great food. As the food and beverage experience has become a primary attractor for both club members and resort/daily fee players, overlooking this key element can cost every facility in terms of attraction, retention and revenues.

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In the process of executing capital improvements, many times facilities overlook the all-important steps of determining the operational functionality of what they are building and whether or not it’s being done as efficiently as possible.

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Regardless of the size of the golf course redesign or reconstruction project, it can be a daunting and complex task to coordinate all the associated vendors, agencies, procedures and timelines involved. With the TCS in-house golf course development team, our clients have a proven industry professional managing each component of the project.

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Without reliable financial data, it becomes impossible for clubs and facilities to mitigate risk, identify areas of financial improvement or plan for proactive corrective strategies. Instead, what is created is an environment of mistrust, frustration and ineffective time and resource management.

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Technological advances over the last decade have been pronounced, and the pace is only accelerating. Many times operators feel like they are lost trying to keep up, when in reality this is a race that shouldn’t be ran alone. TCS performs full technology audits on behalf of our clients with the goal of identifying systems that are inefficient, out of date or underperforming.

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Compliance regulations and mandates have never been greater in the club and hospitality industry. The fines for noncompliance in areas such as chemical and fertilizer handling, food and beverage preparation and storage, pool maintenance, day care certifications, and more can cost clubs and facilities thousands of dollars and, in worse cases, force it to close its doors.

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As part of our annual engagements, TCS offers our clients the ability to take advantage of Troon's buying power when it comes to new purchases surrounding equipment, operational supplies and retail products. Depending on the scope, the savings garnered through these programs many times more than pays for the cost of our services.

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