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HubSpot vs Zapier

How do HubSpot and Zapier compare? And what does HubSpot Operations Hub offer in comparison?


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About HubSpot

HubSpot is a cloud-based customer platform with Marketing Hub, Sales Hub, Service Hub, CMS Hub, and Operations Hub software applications that help scaling companies grow better.

Operations Hub connects HubSpot to the rest of your tech stack, cleans your data, and automates your business process, creating a single source of truth for your company.

About Zapier

Zapier is one of the leading integration platforms in the market, connecting apps with automated one-off, one-way workflows that move information between your apps following the exact rules you set.

With more than 3,000 connected apps, it enables a huge range of imaginative one-way automations to save you time in and out of work.

What types of integrations do Operations Hub and Zapier offer?

Though both Zapier and HubSpot Operations Hub specialize in software integration, these tools thrive in different use cases and achieve different results. Here's the rundown of the main differences between Zapier and Operations Hub's data sync feature and automation capabilities.

Features and Capabilities

Both tools are excellent choices to implement automated workflows and data syncs that serve a range of business processes. But Operations Hub and Zapier work best in different automation use cases. Here's how to choose the best integration tool for your business – and when to use them in tandem.

Summary: When to choose Zapier vs. HubSpot

While Zapier thrives with imaginative one-way automations based on triggers and actions between thousands of third-party apps, Operations Hub is unique in that it creates a continuous two-way sync of your contact data in real time. HubSpot is also capable of creating a range of automations between HubSpot and your other apps, including both out-of-the-box automation and programmable automation for maximum flexibility.

It's not a case of which app is better, but which app is right for your particular needs. And as we mentioned, you can use Zapier and HubSpot together for great results.

Here's our summary of when to choose HubSpot or Zapier:

When to Choose HubSpot

  • You're working with contact data

  • You want to work with the same, correct, and updated data in different apps and devices

  • You're already a HubSpot customer (or are looking for a customer platform)

When to Choose Zapier

  • You don't need to sync contact databases
  • You want to automate HubSpot actions based on third-party triggers
  • You want integrations without data syncing through HubSpot

How HubSpot Measures Up

HubSpot Operations Hub connects all your customer service data and channels on HubSpot's AI-powered Smart CRM, so you can easily support, retain, and grow your customer base.

Operations Hub lets your team easily sync, clean, and curate customer data, and automate business processes.

Feature Comparison

What are customers saying?

HubSpot with LinkedIn Ads integration has really helped us follow up on results. It gives us the right insights we need to improve our marketing efforts which helps us to be even more effective. Following the leads from a specific LinkedIn ad all the way to a closed deal is amazing!

EMMA EKDAHL

Head of Sales

Storykit

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Related Resources

If you’re interested in Operation tools, these may be helpful.
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Comparison Library

Picking automation software to run your business is not a decision you make lightly. We’re here to make it easier.

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App Ecosystem

HubSpot helps seamlessly integrate tools that you and your team already leverage.

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Data Sync Software

Connect HubSpot to the rest of your tech stack with this powerful sync to unite all of your CRM data in one integrated customer platform.

Delight More Customers with HubSpot today!

Use HubSpot Operations Hub to drive an efficient, aligned, and adaptable business that delivers a friction-free customer experience.